{"id":18685,"date":"2021-03-30T12:31:47","date_gmt":"2021-03-30T11:31:47","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&#038;p=18685"},"modified":"2022-01-31T08:21:36","modified_gmt":"2022-01-31T08:21:36","slug":"crypto-partnerships-a-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/crypto-partnerships-a-marketing-strategy\/","title":{"rendered":"Crypto Partnerships| A Marketing Strategy"},"content":{"rendered":"<h2><span style=\"font-weight: 400; color: #ff6600;\">Crypto Partnerships: A Strategic Marketing Move For Fintech Startups<\/span><\/h2>\n<p>You are browsing through the crypto price charts late at night, accompanied by the soft luminosity of your f.lux-lit screen when you notice a sudden spike &#8212; a low-cap coin not necessarily even in the top 50 has tripled its value in a matter of hours. Intrigued by this abrupt surge, you do what any other crypto trading master would: you head over to Twitter and find the crypto partnership announcement that went out mere minutes before the upward trend started.<\/p>\n<p>It\u2019s a demonstration of the power of success by association &#8212; that winners only choose to be with winners. Crypto partnerships news-announcements are a subtle marketing tactic used successfully by crypto companies. When B2B companies publicize their new high-profile partnerships, people subconsciously start looking at them with new-found impressions of success.<\/p>\n<p>Partnerships are proven to be effective in influencing the value of their shares and tokens in the market as well. For instance, the Binance-supported travel booking platform <a href=\"https:\/\/decrypt.co\/34687\/travalas-token-up-30-on-partnership-with-hotel-booking-giant-expedia\">Travala.com\u2019s token went up 30%<\/a> after their partnership announcement with leading hotel booking sites Expedia. The partnership did not only increase the value of Travala\u2019s token significantly and enabled its customers to book one of Expedia&#8217;s over 700,000 hotels in crypto; it also allowed <a href=\"https:\/\/www.coindesk.com\/travala-expedia-bitcoin-bookings-hotel\">Travala<\/a> to tap into the latter\u2019s larger audience, making it a strategic marketing move for them.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400; color: #ff6600;\"> Benefits Of Crypto Partnerships <\/span><\/h2>\n<p>A partnership is not always simply a monetary excellerator, as in the example above, but the increasing trend of crypto B2B partnerships show that there are many benefits of collaboration.<\/p>\n<ul>\n<li>Partnerships may unlock new market areas beyond your original scope.<\/li>\n<li>They allow you to meet the increasing demands of the next generation of consumers.<\/li>\n<li>You can even leverage your partner\u2019s previous strategic partnerships.<\/li>\n<li>Your partner\u2019s expertise can help you overcome the usual bottleneck standing between you and expansion.<\/li>\n<\/ul>\n<p>Apart from partnerships being a strategic business tool, there is one added benefit in terms of widening your marketing horizons. <em>You can use partnerships to tap into your partner\u2019s audience<\/em> and expand your reach to potential clients and backers. In the end, that is what marketing is all about, <em>bringing you to the market and the market to you. <\/em><\/p>\n<p>I could go philosophical and embark on a tangent on how all of our goals are the same &#8212; to aid the adoption of a blockchain-backed economic system that is currently being pushed back by the decaying carcass of the old cash system. And on how partnerships are the ultimate way to gain collective strength and offer better, safer, faster and more streamlined options. But I respect your analytical mind too much so I will instead offer you what I know your intellect craves: statistics.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400; color: #ff6600;\"> How Partnerships Drive Growth \u2013 Some Statistics <\/span><\/h2>\n<p>A 2019 study of 454 companies conducted by Forrester Consulting and commissioned by Impact.com titled <a href=\"https:\/\/go.impact.com\/rs\/280-XQP-994\/images\/PDFdownload-PC-AW-InvestinPartnerships.pdf\">\u201cInvest in Partnerships to Drive Growth and Competitive Advantage\u201d<\/a> had following the revelations to share:<\/p>\n<ul>\n<li>45% of the surveyed companies have seen a significant boost in brand awareness as a direct result of partnerships.<\/li>\n<li>52% of respondents stated that more than 20% of their overall revenue came from partnerships (with an average of 23%).<\/li>\n<li>The majority of companies surveyed rated partnerships as high or critical.<\/li>\n<li>77% of the companies said that they would be prioritizing partnerships in their sales and marketing strategy.<\/li>\n<\/ul>\n<p>We know numbers speak the loudest and we acknowledge this in our recent crypto partnership press releases between <a href=\"https:\/\/bitcoinprbuzz.com\/sweet-nft-bitcoin-bch\/\">Sweet and Bitcoin.com<\/a>, <a href=\"https:\/\/bitcoinprbuzz.com\/coincola-partnership-with-dash\/\">CoinCola and Dash<\/a> among many <a href=\"https:\/\/bitcoinprbuzz.com\/?s=partnership\">others.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400; color: #ff6600;\"> Crypto Companies are Partnering Up &amp; So Should You! <\/span><\/h2>\n<p>A partnership <em>tour de force<\/em> requires that both parties appreciate each other&#8217;s unique advantages and competitive strengths and consider how each partner\u2019s user demographic and audience can benefit their marketing goals. With a more collaborative virtual world opening up, gone are the days when companies were reliant on third-party financial backing to expand and scale beyond the startup phase. Instead, blockchain startups today are able to tap into the synergy of like-minded partners and collaboratively achieve critical mass.<\/p>\n<p>Interested in promoting your recent Crypto or Blockchain Partnership? Let us help you do that! Bitcoin PR Buzz is a Crypto Marketing Agency with a special focus on <a href=\"https:\/\/bitcoinprbuzz.com\/services\/\">Crypto Press Release Distribution<\/a>. Our PR Distribution Services include guaranteed publication of press releases &amp; featured articles on over 300 mainstream news outlets including all major industry players such as CoinTelegraph, Bloomberg, Bitcoin.com, HackerNoon, Bitcoinist, NewsBTC, Coinspeaker, CoinCodex and many more. Get in touch today to find out more about our packages!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Crypto Partnerships: A Strategic Marketing Move For Fintech Startups You are browsing through the crypto price charts late at night, accompanied by the soft luminosity of your f.lux-lit screen when you notice a sudden spike &#8212; a low-cap coin not necessarily even in the top 50 has tripled its value in a matter of hours. [&hellip;]<\/p>\n","protected":false},"author":22847,"featured_media":18700,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_eb_attr":"","_jf_save_progress":"","_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":""},"categories":[5],"tags":[],"blog":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitcoin PR Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Bitcoin PR Buzz\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/wire.bitcoinprbuzz.com\/wp-content\/uploads\/formidable\/17\/Bitcoin-PR-Buzz-Main-Logo-1.jpg?fit=568%2C121&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BitcoinPRBuzz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/wire.bitcoinprbuzz.com\/#website\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wire.bitcoinprbuzz.com\/#website\",\"url\":\"https:\/\/wire.bitcoinprbuzz.com\/\",\"name\":\"Bitcoin PR Buzz\",\"description\":\"The Original Bitcoin PR Agency - 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