{"id":18918,"date":"2021-05-04T16:16:16","date_gmt":"2021-05-04T15:16:16","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&p=18918"},"modified":"2022-01-31T08:14:58","modified_gmt":"2022-01-31T08:14:58","slug":"benefits-of-blockchain-content-marketing","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/benefits-of-blockchain-content-marketing\/","title":{"rendered":"9 Reasons Why Your Blockchain Company Should Invest in Content Marketing"},"content":{"rendered":"
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91% of the most successful businesses are committed to content marketing according to the <\/span>Content Marketing Institute\u2019s survey<\/span><\/a>, and your blockchain company should be too.\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n


\n<\/b>Blockchain Content Marketing – a Vital Tool in Public Relations<\/b><\/span><\/h2>\n

Content marketing is an umbrella term used to describe a marketing strategy that includes the creation, publication, and distribution of content to a target audience in order to spread information, increase lead conversion and improve SEO. Relevant and consistent content delivered to a clearly defined audience helps with brand building and establishing trust.\u00a0<\/span><\/p>\n

Content is also a crucial part of the<\/span> \u2018awareness stage\u2019 in the <\/span>buyer’s journey.<\/span><\/a> Content marketing includes <\/span>articles<\/span><\/i>, <\/span>press releases<\/span><\/a><\/span>,<\/span><\/em> blog posts, social media content, case studies, newsletters, videos, infographics, white papers, and video content.\u00a0<\/span><\/i><\/p>\n

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An In-depth Look into the Benefits of Blockchain Content Marketing<\/b><\/span><\/h2>\n

1.Maintaining audience retention: <\/b>High-value content is a vital asset for your blockchain company and helps to create a positive experience for future clients or backers that will compel them to revisit a website over and over again. Content, especially when paired with great aesthetic elements, will capture the audience\u2019s attention and repeatedly reinforce a positive brand impression. In short, a focused PR campaign may be what brings visitors but value-driven content is what makes them stay.\u00a0<\/span><\/p>\n

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2. Increasing social media traction: <\/b>Crypto companies have a history of strong community backing and it\u2019s possible for you to emulate them in this regard. A big social media following is only as valuable as the traction that it generates. It can be a challenge to create content that trends on social media. Well-crafted content can help a brand to gain that traction and convert leads into actual sales. Consistently trending posts will also help to generate a follower base that has a genuine interest in your product.\u00a0<\/span><\/p>\n

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3. Establishing trust: <\/b>Trust can be hard to come by in a decentralized and sometimes unregulated space. Here are several ways to use content to establish trust with an audience.<\/span>
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