{"id":20302,"date":"2021-05-27T15:13:16","date_gmt":"2021-05-27T14:13:16","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&p=20302"},"modified":"2022-01-31T08:22:49","modified_gmt":"2022-01-31T08:22:49","slug":"color-psychology-in-blockchain-marketing","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/color-psychology-in-blockchain-marketing\/","title":{"rendered":"Embrace Color Psychology in Your Blockchain Marketing and Advertising Efforts"},"content":{"rendered":"

For those of us fortunate enough to see the entire color spectrum, colors can have a major impact on our purchasing decisions. According to research by the secretariat of the Seoul International Color Expo, <\/span>84.7% of people credited color as one of the primary factors when purchasing products<\/span><\/a>. <\/span>
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\n<\/span>It could be argued that color and visual presentation are more important than ever, in a time where the market is pivoted towards online purchases where customers can no longer rely on the tactile experience of holding a product in their hands. In fact, your clients make a subconscious judgment about your product within 90 seconds, with the surveyed group also saying that 62% to 90% of that impression is based solely on color. <\/span>
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Colors in Marketing and Advertising<\/span><\/h2>\n


\n<\/span>Color psychology in blockchain marketing is subject to change over time. <\/span>Pink used to be a \u201cboy color\u201d<\/span><\/a> as it was considered a more child-friendly version of the fierce and aggressive color red. Blue, on the other hand, was a girl\u2019s color, possibly inspired by the popularly-imagined Mother Mary\u2019s blue cloak. <\/span>
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\n<\/span>A more recent example of how color psychology has changed over time is brown. Long considered a big no-no in marketing and packaging alike owing to its unfortunate association with unpleasantries such as feces and rotten fruit, in recent years, brown has been adopted as an environmentally-friendly choice and today\u2019s consumer is more likely to associate it with unbleached paper, natural products, and compostability.<\/span><\/p>\n

These changes do not happen overnight and thus, it is not necessary to bring forth the crystal ball for your marketing and advertising efforts today. <\/span>
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\n<\/span>How bold or muted color can be in marketing, however, is more subject to come in and out of fashion than hues. The trend in recent years has been moving towards less saturated tertiary colors such as sage and ecru (the color of unbleached linen). This has been noticeable in packaging and website design, possibly propelled by the use of social media platforms such as Instagram.<\/span><\/p>\n


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A Rundown of Colors and Their Implications in Color Psychology <\/span>
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BLUE<\/span><\/strong><\/h2>\n