{"id":20561,"date":"2021-08-03T11:00:37","date_gmt":"2021-08-03T10:00:37","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&p=20561"},"modified":"2022-01-31T08:27:11","modified_gmt":"2022-01-31T08:27:11","slug":"how-to-write-a-perfect-cryptocurrency-press-release-with-example","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/how-to-write-a-perfect-cryptocurrency-press-release-with-example\/","title":{"rendered":"How to Write a Perfect Cryptocurrency Press Release – With Example"},"content":{"rendered":"
A cryptocurrency press release is a public relations tool that allows your blockchain-based business to communicate an official announcement to a large number of people and journalists simultaneously, with the main purpose of providing information directly from the source just like any other press release. However, as a business catering exclusively to blockchain and cryptocurrency projects, our PR focus is on this particular industry with the community structures and media that come with it. <\/span> <\/p>\n Press releases are brief and to the point which makes it easy for journalists to spot a potential story. Cision, one of the largest mainstream newswires in the world, surveyed over 2,700 journalists in 15 countries in their 2021 Global State of the Media Report<\/a>. The extensive survey concluded that 78% of journalists want to receive press releases and news announcements as they find it a useful and effective source of information.<\/span><\/p>\n <\/p>\n As someone that has written hundreds of blockchain and cryptocurrency press releases, I can tell you that organising before you start writing is your key to success.<\/span> As you are most likely heavily involved in the project it is very easy to let passion and vast knowledge of the project overshadow the actual message and basic information. After all, the people that you are addressing are just hearing about it for the first time which requires you to provide all the basic information in this first introduction. Do not get me wrong, knowledge and passion will have its role to play later on. Here are my key tips before you get started: \u00a0 \u00a0 <\/span> You could go as deep in the SEO rabbit hole as you please but I usually stick to these simple rules in my writing.<\/span> <\/p>\n There is a specific order in a press release that complies with most media outlets including press release distribution services. The press release body should be 300-500 words. <\/span> 1. Title – Hook Your Audience<\/b>. The title is arguably one of the most important parts of an eye-catching press release and is key in getting your audience interested. However, keep the hook realistic to avoid coming across as clickbait. \u201cThe hook\u201d can include a big name, big number, a generous offer, or a buzzword such as NFT. Mention both companies if it is about a partnership. <\/span> 2. Main Image. <\/b>Preferably, you should be able to tell what the cryptocurrency press release is about by looking at the image. Thus it is wise to include your company logo and a preview of the product or service.<\/span> A banner image can be placed above or under the title depending on your preferred format and where you decide to publish it. It is a good idea to get the image made in a few different sizes just in case an outlet asks for a different size. <\/span> 3. Summary. <\/b>The summary is basically the press release in a very short format and can be copied and pasted as a news tip to journalists. The 70 – 155 character long text should perfectly explain what the press release is about and contain the focus keyphrase in the first sentence. I base the summary around the 5W rule (who, what, why, how, when, where). I will repeat the 5W rule in the text. <\/span>
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\n<\/span>As a part of the broader term \u2018content marketing\u2019, press releases are an excellent way to increase brand awareness, spread information, and generate leads to your blockchain business; it is considered by many as a vital part of the awareness stage in the buyer’s journey. Although most blockchain announcements could warrant a press release here are a few examples: <\/span><\/p>\n\n
Helpful Tips in Writing a Cryptocurrency Press Release – How To Stay On Target!<\/span><\/h2>\n
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\n<\/span>Establishing the main objectives of the cryptocurrency press release, <\/b>I find that two main goals are usually the best amount but you could do more if required. Try not to jam too much into one single press release, you can always release more than one press release.\u00a0 Examples of main objectives could be: <\/span>
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\n<\/span>– Attract visitors to your conference and spread awareness. <\/span>
\n<\/span>– Announce a partnership and highlight an upcoming product as a result of the collaboration. <\/span>
\n<\/span>– Highlight the success of a recent launch and two new features. <\/span>
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\n<\/b>Establish your main keyphrase beforehand. <\/b>This is important as you want to incorporate it several times in your text. Pick something relevant that is specific to your announcement and fairly unique eg. \u201cvirtual blockchain conference\u201d or \u201cDiFi Partnership”. Variants of the keyphrase chosen can be scattered throughout the cryptocurrency press release.\u00a0<\/span><\/p>\n
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\n<\/span>– Use the main keyphrase in the title. <\/span>
\n<\/span>– Use it in the summary\/first paragraph <\/span>
\n<\/span>– Make sure that the main keyphrase is included in at least one hyperlink. <\/span>
\n<\/span>– Make sure to mention the keyphrase 4-6 times in the press release depending on the length of the text; a keyphrase density of 0.5%-3%. <\/span>
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\n<\/b>Establish a clear Call to Action (CTA) for your cryptocurrency press release. <\/b>What do you want the reader to do? A CTA can be asking the reader to visit a certain page, joining a competition, acknowledging an apology, or subscribing to a service. Having it written down before you start will simply help you not forget it.\u00a0 After all, it is a key motivation to why you are releasing the announcement. <\/span>
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\n<\/b>Establish a structure early with the 5W rule. <\/b>Even as an old journalistic rule of thumb the rule holds up over time and helps you to keep your press release organised and informative. Confusingly it is more of 5W and 1H: Who, What, Why, How, When, and Where. I put as many as is relevant to my piece down on the paper before I start and add the answers. This helps me to put this key information in the text in an order that makes sense without risking overlooking them when I am deep in the writing process.<\/span>
\n<\/span><\/p>\nThe Anatomy of a Press Release<\/span><\/h2>\n
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\n<\/span>Save yourself from editing by establishing the right language. <\/span><\/i>A stellar press release should read like a short and precise article and be written in the third person. Avoid using \u2018I\u2019, \u2018you\u2019, \u2018we\u2019, \u2018us\u2019, exclamation marks, and question marks unless it is in a quote.\u00a0 Furthermore, stay away from sales-heavy language as this may repel some media outlets examples of this would be statements such as \u201cbuy it now!\u201d.\u00a0 <\/span>
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\n<\/span>Use words that are easy enough to understand independently of insight. As members of a tech-savvy industry trying to reach into the mainstream media sphere we do tend to use language that may seem complicated to some but if we dumb it down we will loose the interest of our community members. <\/span>
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\n<\/span>The trick is to explain the industry-specific words in your cryptocurrency press release in the same sentence; a common trick used by politicians holding a speech that should be compelling to the academic and non-academic masses alike. Example: \u201cThe new technology behind MadeUp\u2019s cryptocurrency hardware wallet is <\/span>Blockchain<\/span><\/i>-based with all personal data securely kept in an unhackable <\/span>virtual chain of information<\/span><\/i>\u201d<\/span>
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\n<\/span>Do you need to cover several topics or explain several features? <\/span>Use secondary titles to break up the text.<\/span><\/i> You can stick to one uniform body if you only need to explain one concept but secondary titles throughout the text are great to break things up. <\/span><\/p>\n
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\n<\/span>The title should be around 70 characters long, the title should contain the company name, focus keyphrase and hook. It is wise to write the title last as writing the text might inspire you to come up with a better title. <\/span>
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\n<\/span>Example: \u201cMadeUp Releases Cryptocurrency Hardware Wallet After $1M Crowdfund\u201d\u00a0 <\/span>
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\n<\/span>Company Name: MadeUp <\/span><\/i>
\n<\/span><\/i>Keyphrase: Cryptocurrency Hardware Wallet<\/span><\/i>
\n<\/span><\/i>Hook: $1M Crowdfund\u00a0 <\/span><\/i><\/p>\n
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\n<\/span>Most media outlets will allow more than one graphic in your press release such as a video or an infographic. Graphics should be elements that bring your press release to life. According to Cision\u2019s 2021 <\/span>Global State of the Media Report<\/span><\/a>, 22% of journalists explicitly said that they want multimedia assets in the press releases they receive to avoid it being discarded or left unread.<\/span><\/p>\n
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\n<\/span>Example: \u201cMadeUp\u2019s security packed cryptocurrency hardware wallet will be available on the website on March 6 as a result of a successful fundraising\u201d<\/span>
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\n<\/span>Who: MadeUp (company name)<\/span><\/i>
\n<\/span><\/i>What: A hardware wallet<\/span><\/i>
\n<\/span><\/i>Why: Added security<\/span><\/i>
\n<\/span><\/i>How: Due to a fundraising<\/span><\/i>
\n<\/span><\/i>When: March 6<\/span><\/i>
\n<\/span><\/i>Where: Website <\/span><\/i><\/p>\n