{"id":20614,"date":"2021-08-17T11:00:32","date_gmt":"2021-08-17T10:00:32","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&p=20614"},"modified":"2021-08-17T08:40:53","modified_gmt":"2021-08-17T07:40:53","slug":"create-the-perfect-press-kit-for-your-blockchain-business","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/create-the-perfect-press-kit-for-your-blockchain-business\/","title":{"rendered":"How to Create the Perfect Press Kit for Your Blockchain Business"},"content":{"rendered":"

Congratulations<\/span><\/i>, your PR efforts are paying off! You are not only reaching your desired audience but are now also noticing that journalists are starting to show an interest in your project. We previously discussed <\/span><\/i>how to write the perfect cryptocurrency press release<\/span><\/i><\/a> to amplify your message and share your progress with the world. It is now time to supply journalists with the resources they need to follow up on the story, i.e. a press kit.<\/span><\/i><\/p>\n

 <\/p><\/blockquote>\n

What is a Press Kit?<\/b><\/span><\/h2>\n

A press kit, sometimes referred to as a media kit, serves the purpose of helping reporters with the basic information to develop a story about your blockchain business, complete with accompanying media such as logos and images. Journalists utilize press kits to access those resources quickly and easily, as they know any information and media provided won\u2019t need approvals from you that could potentially delay publication. In fact, this should be clearly mentioned in the press kit: that all resources are freely available for use without permission.<\/span>
\n<\/span>
\n<\/span>You can write press kits to introduce a speaker, promote an event or highlight a new product but today, we are going to focus on how to make a press kit for your blockchain business.<\/span><\/p>\n

Compiling a press kit is not very complicated. In most cases, all the parts are usually already created in one way or another, ready for you to repackage them up in a single place.<\/span><\/p>\n

This is a fairly comprehensive guide to cater to a wide variety of crypto businesses, service providers and product developers alike, so feel free to pick and choose what you feel best reflects your company. The fruit of your labor will hopefully be more press coverage and, with the additional exposure that comes with that, an uptick in sales!\u00a0<\/span><\/p>\n

 <\/p>\n

What to Include in Your Press Kit?<\/b><\/span><\/h2>\n

– A Step by Step Guide<\/b><\/span><\/h2>\n

 <\/p>\n

1. Start With a Bio<\/span><\/strong><\/h4>\n

Reporters will want to get to know your business and your product. The introduction in your press kit\u00a0 is a good place to answer the first set of questions. <\/span>We\u2019ve talked about the 5W rule<\/span><\/a> (who, what, where, when, why, and how): <\/span><\/p>\n

    \n
  1. Who are you?<\/span><\/li>\n
  2. What are you selling?\u00a0<\/span><\/li>\n
  3. Where are you based and where can a potential client access your service?<\/span><\/li>\n
  4. When will it be available?\u00a0<\/span><\/li>\n
  5. Why is there a need for your product?\u00a0<\/span><\/li>\n
  6. How can it be accessed? <\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Please keep reading for a total breakdown of the bio:<\/span><\/p>\n

    Background<\/b><\/em><\/p>\n