{"id":20675,"date":"2021-08-31T11:00:50","date_gmt":"2021-08-31T10:00:50","guid":{"rendered":"http:\/\/bitcoinprbuzz.com\/?post_type=blog&p=20675"},"modified":"2022-01-31T08:29:43","modified_gmt":"2022-01-31T08:29:43","slug":"paying-for-sponsored-content-or-pitching-directly-to-journalists-which-is-better","status":"publish","type":"blog","link":"https:\/\/wire.bitcoinprbuzz.com\/blog\/paying-for-sponsored-content-or-pitching-directly-to-journalists-which-is-better\/","title":{"rendered":"Paying for Sponsored Content or Pitching Directly to Journalists – Which is Better?"},"content":{"rendered":"

Pitching a story to a journalist or paying for sponsored content? Why not both?<\/span><\/p>\n

In this article, we compare paid and earned media coverage, looking at their differences, advantages and disadvantages. By the end, we hope you\u2019ll be able to see how each of these strategies can help you pave the road to front-page coverage.<\/span><\/p>\n

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Pitching Your Story Directly to Journalists<\/span><\/h2>\n

Every PR professional strives to see their story picked up by the media. Having a journalist of a reputable magazine like Forbes writing about your company can boost your credibility, generate traffic to your website, get you more customers, and make you stand out from competitors.\u00a0<\/span><\/p>\n

However, as good as it sounds, getting earned media coverage can be a very difficult and time-consuming task. First of all, you need to have a story that will be interesting enough for journalists to write about. Secondly, you have to do research, make a list of journalists who cover your area, and follow up their stories for some time to get acquainted with their topics and style. According to MuckRack\u2019s report, most<\/span> journalists receive up to 25 pitches per week<\/span><\/a>, and the most common reason why they reject pitches is due to lack of personalization. So take your time to establish your connections and build your relationships over time so you can better tailor your pitches to appeal to particular journalists.<\/span><\/p>\n

Another way to get to the journalists is to help them out. Journalists are constantly on the hunt for interesting stories and sources. Platforms like Cision\u2019s HARO (Help A Reporter Out) and ProfNet (paid services with limited free options) are designed to connect PR professionals and journalists in need of information. On these platforms, journalists announce the topics they are working on and look for a professional in the field to say a word or two. With a little patience, a topic with your expertise will come up and you can grab the chance to put your brand\u2019s name out there with insightful responses to questions, sometimes without paying a single dollar.<\/span><\/p>\n

Pros: <\/i><\/b><\/p>\n